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Franklin Electronics

Kiel Wamsley, graphic designer
William Culpepper and Kathryn Morgan, instructors
Graphic Design 2: Integrating Principles and Package Design 1: 3D Thinking/Making, courses
Academy of Art University (San Francisco, CA), student

“Franklin Electronics was a project that spanned two semesters at the Academy of Arts University. The goal was to create a fictitious company with different products or sub-brands. The first product, Lilly, is a whole home wifi device, like Eero, combined with a voice activated assistant, like Amazon Alexa. The second product, Prismacast, became a wifi enabled light bulb for creatives and DIY photographers. Franklin Electronics is the parent company.”

Lilly

Kiel Wamsley, graphic designer
William Culpepper, instructor
Graphic Design 2: Integrating Principles, course
Academy of Art University (San Francisco, CA), student

Fig. Lilly was one of the first projects an instructor allowed me to experiment with “voice and tone.” The device is named after my niece. Elements were created using Illustrator and Photoshop.

“I was working at Best Buy when whole-home wifi devices were first hitting the market, and voice activated assistants like Amazon Alexa (Siri, Google) were becoming more popular; so, when my instructor at AAU asked to create a new innovative product for our fictitious company I thought to combine the two technologies. The idea was a device that gives users a whole home wifi experience while simultaneously allowing them to activate their virtual assistant from any room. In a perfect world, this device would be compatible with all SmartThing objects creating a fully integrated all-in-one smart home. The product's slogan is, “A Smarter Home.”

Prismacast

Kiel Wamsley, graphic designer
Kathryn Morgan, instructor
Package Design 1: 3D Thinking/Making, course
Academy of Art University (San Francisco, CA), student

Fig. Packaging for glassware item, digital mockup, unfolded. Stock photography, student usage. Package photographs, Kiel Wamsley.

“The problem: create a package design for a common glassware item.

“The solution: a digital LED light bulb for artists and DIY photographers with user-friendly color matching system allowing complete control of lighting without the cost of better equipment. The packaging is focused on being different than the competition while creating a unique unboxing experience that fits within current shipping and production standards.”

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